Landry'due south Restaurant Grouping announced a partnership with cryptocurrency firm NYDIG on Tuesday that will enable diners to earn $25 worth of Bitcoin for every $250 spent at the hospitality conglomerate'south eateries.

Landry's will also begin keeping a portion of its corporate treasury reserves in Bitcoin under the care of NYDIG. The company is known for operating dozens of franchise entities including Morton's, Bubba Gump Shrimp Company, the Rainforest Cafe, and the Palm. Landry's is owned past billionaire Idiot box personality Tillman Fertitta, who also acts as the company's CEO.

Landry'south managing director of digital asset strategy, Trey Zeluff, said in a statement:

"We view Bitcoin as a good selection for a portion of our own treasury, so nosotros want to offer that option to our customers also. We're proud to pioneer this concept for the hospitality manufacture in partnership with NYDIG."

Landry'due south showed initial signs of involvement in the cryptocurrency space earlier this twelvemonth when it began accepting Bitcoin payments at many of its restaurants dorsum in Apr. At the time, the visitor's CEO said "Information technology'southward astonishing how simple [a crypto] transaction is, and it is here to stay. This is where information technology is, and information technology'south inevitable that this was going to happen."

CEO Fertitta's involvement in cryptocurrency appears to accept spread into other facets of his professional life, with his NBA franchise making headlines in the industry in recent months. Back in June 2022, Zeluff too announced that Fertitta would begin validating blocks for the Akash Network, noting that it was time to "brainstorm investigating mining or validating blocks as the next logical step in our digital asset strategy."

The NYDIG too has become an active player in the blockchain space, raising hundreds of millions of dollars in 2022 to create Bitcoin-focused solutions for the insurance, cyberbanking and clean energy industries. Earlier this month, Cointelegraph besides reported that the company had caused Bitcoin micropayments business firm Bottlepay in the hopes of "unlocking the financial infrastructure of the future."